Last updated: April 2026 · The City Truck Co. Ltd · Company No. 11529094

Who We Are

The City Truck Co. Ltd (Company No. 11529094), based in Derbyshire, is the data controller responsible for your personal data collected through this website and in the course of our business activities. You can contact us at [email protected] or by calling 074 186 901 82.

What Data We Collect

We collect personal data that you provide to us directly, including:

  • Name, email address, phone number
  • Vehicle preferences and enquiry details
  • Payment and transaction information (for vehicle purchases)
  • Communication records (emails, WhatsApp messages)

We may also collect analytics data about how you use our website (only with your consent — see Cookies below).

Why We Collect It

We use your personal data for the following purposes:

  • To respond to your enquiry — processing your enquiry and providing information about our vehicles and services
  • To fulfil a contract — processing and managing your vehicle purchase, including import documentation and registration
  • Legitimate interests — improving our service, keeping records of transactions
  • Legal obligations — complying with HMRC, DVLA and other regulatory requirements
  • With your consent — sending occasional updates about new stock if you opt in; using analytics cookies

How Long We Keep It

We retain personal data for as long as necessary to fulfil the purposes above. For vehicle transaction records we retain data for 7 years in line with HMRC requirements. Enquiry data from people who do not proceed with a purchase is retained for up to 12 months.

Who We Share It With

We do not sell your personal data to third parties. We may share it with:

  • Our Japanese vehicle suppliers — to source your specific vehicle
  • UK regulatory bodies — DVLA, HMRC, IVA testing stations as required
  • Our payment processor — for transaction processing
  • Google Analytics — only with your cookie consent, anonymised

Cookies

Our website uses a single analytics cookie (Google Analytics) to help us understand how visitors find and use our site. This cookie is only set with your explicit consent via the cookie banner. You can withdraw consent at any time by clearing your browser cookies. We do not use advertising, tracking or third-party cookies of any other kind.

Your Rights

Under UK GDPR you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — ask us to delete your data (subject to legal retention requirements)
  • Restriction — ask us to restrict processing of your data
  • Portability — receive your data in a portable format
  • Object — object to processing based on legitimate interests
  • Withdraw consent — withdraw consent at any time where processing is consent-based

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

For any privacy-related queries: [email protected] · 074 186 901 82 · Derbyshire.